Mauricio 'Momo' Estrella is a Designer widely recognized for his work in Digital Product, Experience Strategy, and Storytelling. He works at IDEO in Shanghai, where he works on projects that create positive impact through design.
Previously he served as Design Director at companies like Publicis.Sapient, Stackray, The Imagination Group, EF Education First.
HE LIVES WITH HIS WIFE & SON (+ 2 CATS) IN SHANGHAI, CHINA.
CONTRARY TO POPULAR BELIEF, HIS LOGO ON THIS WEBSITE IS NOT A REFRIGERATOR.
Campus™ 2012 (SP) – UI/UX for developers
Campus™ 2012 (SP) – design for behavior change
Campus™ 2012 (SP) – Design and Online Learning
TEDx 2014 – hOW A PASSWORD CHANGED MY LIFE
UI/UX 2015 – "PRODUCT GROWTH + user journeyS"
Digital Transformation – "Fighting Cognitive Dissonance in China"
Imagination Labs – "What just happened? What do I do next?"
UI/UX 2016 – "Adventures of a UX Designer at an Asian Bank"
Xintiandi Digital Lab 2016 – "How good ideas turn into bad design"
Fortune Club SH – "Where thoughts are born"
UI/UX 2016 – "How to maximize your design career"
UIUX Conf China 2016 – STORYTELLING AND DESIGN
CHINACCELERATOR 8X8 2017 – "8 TRUTHS ABOUT DESIGNING IN A STARTUP"
Features & Interviews
BG Magazine 2009 – Featured designer
Fuel 2009 – Interview
BG Magazine 2010 – Game design feature
Plan Arteria 2012 – Interview
El Comercio 2012 – Feature
NYC Times Square Newswire 2013 – Featured photograph
Modernpreneur 2014 – Podcast Interview
Creative Warriors 2014 – Podcast Interview
StickyPassword 2014 – Interview
Leaders Magazine 2014 – Feature
Vistazo Magaine 2014 – Feature
The New York Times 2014 – Feature
NYT 2015 Emmy Nominated Piece Contributor – Feature
CBC Radio 2015 – Radio interview
LinkedIn China 2015 – Profile feature
Times /Motto – Published Author
Awards & Accolades
deviantART 2007 – Best of Tutorials
deviantART 2007 – Best of Design Resources
Behance Awards 2008 – Publication, The Week Project
deviantART 2009 – Best of Digital Art
Interactive Media Council 2010 – EDUCATION Outstanding Achievement
W3 2010 – W3 Gold Award Winner
IMS Global 2010 – Learning Impact Gold Award
INC 2012 – EF Shanghai voted World's Coolest Office
Doland Museum of Modern Art 2013 – Exhibitor
Creativepool Network 2014 – Top Contributor
"I’d been a collector of Mauricio’s creative work for years before I happened by his portfolio as part of a talent search at EF. Mauricio has an innate understanding of digital media that comes in so many ways through his thoughtful, beautiful work."
– Joel Hladecek, Worldwide Creative Officer @ EF Education First
"Mauricio is the wildly creative, technicolor bomb. I discovered his visual prowess on deviantART years ago and convinced him to work with me on this new thing called an iPhone app. Mauricio was a hoot to work with as he creating stunning artwork that leveled up the polish of the app. Boom."
– Wayne Greenwood, Director of Design @ Yahoo
"Mauricio is hands-down one of the most talented people that I have ever worked with. He is an extremely creative individual who is able to stretch beyond the typical constraints of most visual designers and be an active participant in building great products for real people. If I had to create a new digital product or service, Mauricio would be the first person that I call."
– Brandon Owens, Head of Product @ Shanghai Startup
"Mauricio is a rare breed. Not only is he beyond talented with his creative ability, but he is a fantastic human being as well. Working with him is both inspiring and refreshing as he always brings new ideas to the table. He possesses an innate ability to take complex concepts and put them into beautiful, engaging, usable design. He always delivers more than what is asked of him, and is my “go-to” when discussing new ideas. You will not find a more professional, capable and likable person out there.."
– Matt Good, President @ Lifespeed Healthcare
Recent things I've seen & said
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If 1 out of 50 people understand your art, it's a success. If 1 out of 50 people understand your design, it's a failure.