Mauricio Estrella
Creative Direction, Digital Design, Storytelling
cover.jpg

Designing the future of Education

EF Education First

EF Education First is the World Leader in International Education. For over 5 years I designed the largest Digital Learning platform for online education in the world. 12 products serving over one million students studying with 2000+ teachers, both on-site, and through online classes.

These products were built on an agile-setup with a workforce of over 100 people at EF Learning Labs, an R&D facility located in downtown Shanghai. Conceived and built with a user-centered approach, implemented with Don Norman's iterative innovation principles, and data-driven incremental expansion on the product features.

01.jpg
 5-years of incremental innovation took daily strong collaboration among 6 design teams in different global locations.

5-years of incremental innovation took daily strong collaboration among 6 design teams in different global locations.

And nearly 8'000.000 free subscribers learning with one daily email lesson.

And nearly 8'000.000 free subscribers learning with one daily email lesson.

Globally distributed design components for brand consistency.

Globally distributed design components for brand consistency.

cards.jpg
styleguide.jpg
 A centralized, and federated design system for over 10 teams, was the foundation for the global launch of dozens of campaigns and products across desktop, mobile, and tablets.

A centralized, and federated design system for over 10 teams, was the foundation for the global launch of dozens of campaigns and products across desktop, mobile, and tablets.

mobile2.jpg
tabletbig.jpg
tablet.jpg
Winner of several awards for excellence in service design, usability, and industry innovation.

Winner of several awards for excellence in service design, usability, and industry innovation.