Heyday is a vintage jazz club featuring some of the top performers from China and around the world. The club has won five Best Live Music / Best Jazz Club / Best Live Music Venue from over 5 publications. Heyday's design has been an important ingredient of its success.
The Brand and the Space provide a unique array of textures and tones that transport the audience into the golden era.
The personality and vibrance of each performer was captured and honored through careful collateral design.
The beauty and elegance of the brand and the space, pours through the visual style on their digital communications, including web & social campaigns.
A timeless brand and place for a timeless genre.
The Heyday Brand & Space was inspired by the golden age of Shanghai, a time when the Jazz scene an nightlife were making international headlines as the Pearl in the East kicked in their outstanding bands. It was a time of elegance, glamour, and more than a touch of decadence.
This work creates an intimate experience, where performers and audience could connect, and where every seat in the house has a fantastic view of the show.