The Imagination Group was appointed as Lincoln's worldwide Experiential Agency. During my tenure, we developed unique digital products for their retail offering with the creation of thoughtful UX/UI, deliberate Experience Design, and deployed through agile, iterative rollout cycles.
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Delicate elegance on each interaction. Thoughtful and precise design, meticulously implemented from ground-up.
From sales-tools used by dealers, to navigation tools during test-drive experiences, up to a fully digital retail setup where customers can fully customize the Lincoln car of their choice, complete with an unreal-engine based customizer, running on 4K-resolution displays, in top retail locations across the world.
Client: Lincoln Motor Company Agency: The Imagination Group @ Shanghai Credits: Creative Directors: Sam McMorran, Jamie Gladstone, Eddison Chen Role: Product Design Lead, Digital Creative Director