Creative Direction, Digital Design, Storytelling
Creative Direction, Digital Design, Storytelling
Jaguar Land Rover presented The Art of Performance. A collection of design principles, philosophical views, and cultural expressions, that describe how humans connect with the powerful machines that empower and drive them. An iconic, digital representation of pure British Heritage. During my tenure at The Imagination Group, we created several digital projects that were deployed through engaging, interactive installations.
I cannot display this project publicly, but if you'd like to find out more, please get in touch.
Through a slow-motion camera setup with custom software, a reactive display that responded to people's movement, and a digital paintscape, Jaguar gave us the freedom to create pieces that would attract and captivate people through a multi-city tour showcasing their best lineup.
Client: Jaguar Land Rover"
Agency: The Imagination Group
Credits: Sam McMorran, Samuel Walsh, Iain Greenhalgh
Partners: WonderLabs, kollektiv.co
Role: Digital Creative Director