
Xibé Ethnic Branding
Xibo Xinjiang
Atina Kuo, a now celebrated restauranteur from one of the last Xibé regions known to man, took the challenge to open a venue that wanted to break through the wide assortment of chic restaurants in downtown Shanghai. Winner of multiple yearly awards since 2011.

Xibo Xinjiang
A brand as unique as Xibé's ethnic origin

Through careful collaboration and study of xibé script, the final design came to life.





A brief, accessible site was created for the launch of the place in 2010.


Xibé people are minority from Xinjiang, China.
Atina Kuo, a celebrated restauranteur from one of the last Xibé regions known to man, took the challenge to open a venue that wanted to break through the wide assortment of chic restaurants in downtown Shanghai. The result of our collaboration is a brand that thrives with exotic energy. A great combination of contemporary design merged with accents from her hometown.
Client: Xibo Xinjiang
Role: Creative Director. Photography: Amanda See