Designing the future of Education
EF Education First is the World Leader in International Education. For over 5 years I designed the largest Digital Learning platform for online education in the world. 12 products serving over one million students studying with 2000+ teachers, both on-site, and through online classes.
These products were built on an agile-setup with a workforce of over 100 people at EF Learning Labs, an R&D facility located in downtown Shanghai. Conceived and built with a user-centered approach, implemented with Don Norman's iterative innovation principles, and data-driven incremental expansion on the product features.
From 2010 to 2015, I led all the creative work produced at EF Learning Labs, a product division of EF Education First in charge of the largest Digital Learning platform for online education.
With a subscriber base of over 1M paying members studying with 2000+ teachers, combined with 8M free subscribers learning with one daily email lesson, the robust Online Learning Platform is one of the company's biggest technological achievement in its 50 years of history. Under great visionaries and executive leaders, I designed, and subsequently oversaw and directed all the creative work produced by a distributed team, and led projects alongside a team of technology and education experts. Grew a team from 3 designers in 2010 to a multi-disciplinary team of 18 designers by 2015.
Team: Experience Design @ EF Learning Labs (Shanghai, Hong Kong, London)
Role: Product Design Lead, Creative Director