Creative Direction, Digital Design, Storytelling
Creative Direction, Digital Design, Storytelling
EF Travel Plus is a new division of EF Education First. Its purpose is to open the world through first-hand experiences, cultural interchanges, and immersive activities that connect the customers to the reality of the destinations they visit. During a pilot test of their newest route, I was tasked with documenting the trip from a marketable point of view – guided by the sophistication and lifestyle nature of EF's world-class photography. The brief was short: Capture each moment. Do not interfere. Be invisible.
By capturing the essence of each moment and with utter respect for people's personal space, the challenge of documenting this pilot was not to be underestimated. Armed with two cameras and lots of Spanish, French, and Italian coffee, the mission was accomplished. EF Travel Plus is now an official division of EF Education First, after their pilot project was shown internally and received with a firm ovation.
Client: Pilot division of EF, now called EF Tours Plus.
Role: Traveler, Photographer.